"Not For 5 Cents" lipgloss collection design for Lady Esmeralda Cosmetics
Services:
Creative direction, Box design, Thank you card design, Collection story card, Box seal label, Custom illustrations.
About the brand:
Lady Esmeralda offers cosmetic solutions designed to help individuals with disabilities express themselves and enhance their independence through lipsticks. The brand was established in honour of the owner's sister, Esmeralda, who, despite her intellectual disabilities, had a great love for lipsticks. The owner aims to keep her memory alive and share her story with each lipstick.
The brief:
Design a packaging for the Lipgloss collection “Not For Five Cents”, that raises awareness for intellectual disability employment. The collection idea is inspired by Esmeralda, who saw the value of 5 cents from her first paycheck at a bakery. She used the phrase "not for five cents" when she didn't want to do something. This collection celebrates our unique differences, aiming for a more inclusive workplace.
The packaging design had incorporate the brand's typography and colour palette.
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